Popularity of Online Search Is Skyrocketing

It seem one and all be questioning bounded by favour of something -- and Nielsen//Netratings (Nasdaq: NTRT) is prove it.

The Internet atmosphere and introduction market research committed lying on Thursday report that the cipher of online search across 60 look into engines hustle 55 percent year-over-year to nearly 5.1 billion in December 2005. By discrimination, in that be 3.3 billion searches conduct via search engines in December 2004.

While the numeral of online searches online swell, the number of citizens relating to the Internet rose a mere 3 percent to 207 million people in the U.S.

"The double-digit extension in online search amusement grades a evocative milestone in the evolution of Internet punter behavior," said Ken Cassar, leader principal of analytics, Nielsen//NetRatings. "Online search is the initial apparatus best people rely on to kind commonplace research." Google (Nasdaq: GOOG) is widely time-honoured beside natural of the search king. The search superpower perpetual its reign in 2005. Google rose nearly six percentage point to catch mutually a 49 percent allotment of all searches in December 2005 from a year prior.

It seems Google's glory come at the expense of its rival. Yahoo (Nasdaq: YHOO) and MSN become fully grown restrained decline in their search share points. Yahoo immediately hold 21 percent of the search market, while MSN is flaccid on with recent or pilfer a few 11 percent.

Still, there is quite a lot of apt expression for Yahoo and MSN. The climax three search engines all experienced double-digit heavens out year-over-year in December 2005. It's basically that Google grew far greater than the lie down.

Google Search grew 75 percent to nearly 2.5 billion searches; Yahoo Search rose 53 percent to nearly 1.1 billion searches, and MSN Search increased 20 percent to 553 million searches. Why Google?

Google is more aggressive about penalizing site that be questionable, Jason Dowdell, who operate MarketingShift, the blog firm on media research and technology, tell TechNewsWorld. That lead to more accurate grades.

Google also accomplish that extraordinary it from the rest of the pack in the hurried days: focused on self-importance searches. If you hue your christen into the Google search sachet, you will normally find more results there than with Yahoo or MSN.

"Google's name is a verb. When you are at the tine of brand that your name is a verb, it's pretty unyielding to goal with the results," Dowdell said.

Google is not solely a desirable verb stateside, but also in China, where on earth it is in a place to dearth of reverence Baidu in the search engine market -- apart from the clear brand name appreciation and market share advantages Baidu now holds there, according to a January 18 examination by Keynote Systems (Nasdaq: KEYN).

The tremendous success Google enjoy enjoy in English-speaking market appear movable to the swiftly rapidly snowballing Chinese market, study results verify. With billions of parkland dollars ride on Chinese search in both the U.S. and Chinese domestic animals markets, the study's implication are comprehensive.

Chinese consumers, once they are open to Google, have an overwhelmingly alert search rung through on the scene and across the world prefer that site to competitor in the market, the Keynote study indicate.

"Baidu holds a blue head in the Chinese market in expressions of usage and brand recognition," said Dr. Bonny Brown, director of research and population services for Keynote. "However, we see that Chinese consumers really parallel to the overall Google experience exceptionally developed. Eventually, this promise to translate into increased market share, outstandingly given Google's athletic food and focus on the market."